The key to an effective website is not what you think.
It’s more than just pretty design, images, and graphics.
A marketing strategy
Defining the ideal audience
Clear and compelling calls to action
The right tools/apps
User experience mapping
Hierarchy & structure
Strategic marketing plan
Is your website pretty, but not getting sales conversions?
You might be lacking substance and structure.
Use the above list as your checklist to make sure you have all the pieces in place. This list will get you started.