What you see vs. what you don't see

The key to an effective website is not what you think.

It’s more than just pretty design, images, and graphics.

It includes:

• A marketing strategy

• Defining the ideal audience

• USP branding

• Clear and compelling calls to action

• The right tools/apps

• Professional copy

• Memorable messaging

• User experience mapping

• Hierarchy & structure

• Responsive design

• Strategic marketing plan

• Keyword SEO

Is your website pretty, but not getting sales conversions?

You might be lacking substance and structure.

Use the above list as your checklist to make sure you have all the pieces in place. This list will get you started.