Updated: Feb 27
If you are just starting out building your website and aren't sure about keyword research, you've come to the right place.
First, let's define the term keywords. Keywords are the words that your potential clients and customers are typing into a search engine to find what they are looking for. The search engine, such as Google, uses those keywords to search the entire internet to bring up results that best match that users search. This is why niching down and keywords are so important when it comes to getting found online.
But where to start with your keyword research?
Kickstart your SEO keyword search with these free keyword tools:
1.) Google Trends
Google, the behemoth of search engines and the most widely known, offers a great free tool called Google Trends which will show you the relative popularity of a search time over time. Simply pop in your search term and see how well it performs over the last year.
My favorite go-to when doing keyword research, creepy looking guy aside. (When you land on the site you'll see what I mean). This is a great place to find questions, prepositions, comparisons, alphabeticals, and related searches. Simply type in your keywords and out spits a visual graphic of the questions people have asked with those keywords. Bonus: you can download this graphic as a CSV. All for free!
This amazing tool is just plain fun to use. It mines the first ten keywords from Google's autocomplete suggestions and offers three different levels of search results. Why is that useful? Because it shows the most popular searches in relation to those keywords.
Here's how it works:
Level One: You type in your keywords and it pulls the first ten autocomplete suggestions. (10)
Level Two: Ten searches from the previous ten in level one (100)
Level Three: Ten searches from the previous 100 in level two (1,000)
And, like Answer The Public, the answers are available in a download. No registration required.
Remember, these are free tools to get you started so results are not going to be as in-depth as paid tools would be. But try them out, see what you find, and use the info to your best advantage. Let me know what you think!
If you are overwhelmed with all of this, maybe it's time for a One-to-One session? Feel free to book that with me here. We can discuss keywords, design, or tech questions. Let's get you that polished, professional site you know your business deserves.