Updated: Oct 13, 2020
Typically, the most viewed page on your website is your home page. It's the first impression you give your visitors so make sure you are putting your best foot forward. Here are four ways to make sure it's designed to engage and keep people scrolling through:
1. Hero Image
That's how you want your potential clients to react. The image you use on your home page needs to get an emotional response that draws people in to want more of all the goodness you have to offer. Choose a photo that is powerful but also relevant to your industry and what you do. When people land on your site they don't want to think. Images are a great way to say 1000 words without saying anything at all. Be sure your image resonates with your target audience and communicates a compelling reason for them to want to work with you.
2. Call-to-Action Button
Call-to-Action buttons, or CTAs, are little announcements to your visitors of the action you want them to take on your website. For example, if you are selling something you might want a "Buy Now" button, or "Shop Here" button. If you have a service you are selling perhaps you want to have them "Sign Up For Our Emails" or "Book A Free Consult". These are all CTAs that help your visitor do what you want them to do. It gives them quick and easy access to either purchase or get in touch with you. Make sure these CTAs are clearly visible throughout your site, not just on your Home Page. Putting them in the header, footer and other places throughout the page is perfectly acceptable website practice.
3. Movement and Animation
Adding some movement to your site makes it more interactive and appealing. Landing on a static site isn't too much fun. In Wix, you can add animation to text, boxes, images, vector art, icons, buttons and so much more! And there are numerous animation options to choose as well, from gliding in to fading in to swirling in...you can make your animations as unique as you. Go ahead and test them out and have some fun. But a word of caution, don't over-do it! Keep a nice balance between what's moving and what's not. Too much movement may make it difficult for your visitor to read your content or get distracted.
Today, people have 2x more interaction with brands on mobile than anywhere else. That includes TV, in-store and more. So having your website mobile optimized is key in doing good business. Google started ranking sites according to their mobile version last year so while having a pretty desktop site is good, having an outstanding mobile site is better. Make sure when you design your site that you keep your mobile version top of mind because that's where the majority of your visitors are finding you.
Not sure you have all these home page elements in place properly? Ready for a pro to take over? Check out our design packages here.