No matter what you think of the controversy surrounding the recent Forbes article on soon-to-be billionaire Kylie Jenner, one thing is clear: her website is a key ingredient to her success. Take a look and see how the design and flow of just the portion above the fold (bottom of the computer screen) moves her visitors through the buying process...
1. Logo placement: At the very top is a black strip that draws your eye up to the Free Shipping offer. It's conveniently placed above her logo, which, by the way, isn't huge. Your logo, when strategically placed, doesn't have to dominate precious real estate space above the fold. Make sure it's linked to your home page so no matter where someone is on your site they can always get back "home".
2. Menu bar: When it comes to this e-commerce menu bar notice what's NOT included. No "About Me", no "Contact Me", no "Our Story"...it's all about the products. (When you scroll down to the bottom of the page you can find this other information). Each product is clearly visible in a bold font (UniversBoldCondensed) that spreads across the width of the page. Starting from the left, the first two categories which are highlighting the seasonal and new products are in brighter accent colors and the main menu is in black. Each tab is a different product category, so no matter what her visitor is looking for it's convenient and quick to find.
3. Call-to-Action Buttons: "SHOP NOW" is visible on every scrolling photo. When you only have three seconds to keep someone on your site you want that 'buy' button prominent. Kylie's website offers her visitors numerous chances to make a purchase. Take your cue from this young entrepreneur as perhaps this is one reason she has catapulted to almost billionaire status? You never know when someone is going to decide "Yes, I'm buying now!" so make it available to them as often as possible within reason.
4. Professional Images: Nothing hurts an e-commerce site more than bad images. Poor lighting, blurry, badly cropped, pixelated pictures aren't going to move someone to buy. When visitors have only a computer screen to investigate your product make sure you have as many clear images as possible. Multiple angles of each product is a good idea as well. If you struggle with getting high-quality images for your site, then by all means hire a professional photographer.
Even for almost billionaires like Kylie Jenner, the basics of setting up an e-commerce website are the same. If you need help or aren't sure you have it quite right we are here to help. Contact us today!