Updated: Mar 3, 2022
One of the biggest complaints I hear from small biz owners is they don’t see any traffic to their sites.
Or, they see hits to their site, but no one is buying from them.
Having a basic knowledge and understanding of how Google works when searching for your site is important for all business owners.
Let’s start with the basic terminology for:
Index - Google stores all web pages that it knows about in its index. The index entry for each page describes the content and location (URL) of that page. To index is when Google fetches a page, reads it, and add its it to the index: Google indexed several pages on my site today. (Source: Google)
Crawl - The process of looking for new or updated web pages. Google discovers URLs by following links, by reading sitemaps, and by many other means. Google crawls the web, looking for new pages, the indexes them (when appropriate). (Source: Google)
Crawler - Automated software that crawls (fetches pages form the we and indexes them. (Source: Google)
Googlebot - The generic name of Google's crawler. Googlebot crawls the web constantly. (Source: Google)
SEO - Search engine optimization: the process of making your site better for search engines. (Source: Google)
Do you need the theme that's going on in the descriptions? You can find out quite a bit from Google.
Empower yourself as a business owner and get to know how your site is found.
It’s the first step to take when needing to be more visible so your customers and clients can find you.
Because your business can’t grow if no one knows where you are!
Need to get more visible online?
Let's hop on a quick free 15 minute call and find out how to fix that!