Updated: Oct 21, 2021
We're starting with the F word today.
As you're designing your site, keep these four things in mind as you choose a font for your website:
Readability: If people can't read it, don't use it. There are a lot of pretty fonts out there but if people can't read what your site says, then what's the point? Make sure you're using a large enough font that can be seen on the screen. Don't make people work to read your site with a tiny font. This is important to keep in mind regarding accessibility, too.
Tonality: Make sure the font you use matches the tone of your site. If your site skews to the more professional/corporate feel, then a hand-scripty font probably isn't the right choice for you. If you're a wedding photographer, then maybe that makes more sense. Be in tune with the tone of your overall site so you can choose the proper font that keeps that same tone.
Audience: Who's visiting your site? Do you cater to a younger audience with a super cool product? Then you could probably use a more fun and upbeat font. Or is your demographic older and not as tech savvy? Then maybe a simple, straightforward font would be better. Take into consideration whose reading and tailor your design choice towards them.
Emotions: Believe it or not, fonts do evoke emotions. The appearance of a font has psychological effects on your reader. (More on this in a future post!) A font can communicate stability, trustworthiness, heritage or it can communicate fun, creative, outside of the box. When choosing your font, think about the emotion your brand communicates and choose one that matches that feeling.
There are a lot of things to think about when choosing your font but keeping these four in mind will certainly put you on the right track.
To find out more I dive deeper into this topic in my book, "Creating Your Own Website In A Weekend" which is a handy go-to guide for female entrepreneurs who are DIYing their own websites! Grab it here!